Music And Its Influence On Music Essay - 854 Words

Which do you prefer â€Å"cultivated† or â€Å"vernacular† that is the question? Music, the idea of using sounds for thoughts. Cultivated music can be defined in many different ways, although it is defines as being music that comes from another country, it is also defined as music that is consciously well put together. The word culture is almost visible. However, the term â€Å"cultivated† brings a deep contrast to that of â€Å"vernacular†. Vernacular can be defined as music of the present place. It will be safe to say that cultivated music carries over into Vernacular music. Cultivated can also be described as imported music or brought over music. For example, Beethoven Symphony No 9, which sounds like the telling of a story of conquest, has been performed in many places around the world. Vernacular music can be thought of as music that has been created and raised within a country. Whether you listen to rap music or not, some critics say the sound chang ed and is not the same. For instance, taking into consideration culture and history; the music of 2Pac Shakur was said to be, too politically charged, while also discussing social issues that haunted the black community. Although Beethoven Symphony No 9 is a cultivated piece, and the vernacular piece being from Pac; both music has the same militaristic approach in style. As said before, taking culture and history into consideration; there are comparisons as well as differences. Despite these two pieces of music that were given for example,Show MoreRelatedMusic Influences On The Music1508 Words   |  7 PagesIntroduction Nowadays listening to music is a widespread phenomenon all over the world. People tend to listen to it on a daily basis wherever they are: in a public transport, gym, shop and etc. As well as bringing the relaxation effect, music can help to concentrate better while studying or working or even bring an inspiration. Moreover, according to scientists, our brain tends to react on our favourite music in the same way as it would react on some delicious food or a psychoactive drugRead MoreMusic And Its Influence On Music1590 Words   |  7 PagesIntroduction: Music is a very telling form of expression. Whether it is the lyrics themselves, the tone in which they’re said or the rhythm of the music, there are many methods in which music expresses the artist’s opinion to his audience. The introduction of new methods of expression in music by tinkering with old methods are how new musical ideas are discovered. In the past, Miles Davis’ explorations into jazz fusion and modal jazz music pushed the envelope. Now, Kanye West’s explorationsRead MorePopular Music And Its Influence On Music1293 Words   |  6 PagesLastly, I would like to address how popular music controls us to favor popular music. Rather than allowing us to listen to different types of music, such as country music or punk music, popular music conforms us to only listen to the music that is only composed by well-known artists. Popular music restricts us from listening to other songs that are not popular, thus determining what popular music is. First off, what makes popular music popular? The reason to bring this question up is to remind allRead MoreThe Influence of Music1881 Words   |  8 PagesIntroduction to Music GEN1621 Major Writing Assignment The Influence of Music Almaty, 2011 Music gives a soul to the universe, wings to the mind, flight to the imagination, and life to everything. (Plato, 428-348 BC ) Music is inseparable part of our everyday life; we can face it in every corner of our town, on TV commercial, films, radio etc. Music can be understood everywhere, even if you cannot speak the language of other countries, but you move, dance, sing and enjoy the music while listeningRead MoreJazz Music And Its Influence On The Music3105 Words   |  13 Pages Jazz music as we know it today has evolved since the early twentieth century. Its’ evolution is due to the influence of many different players who have added their own styles, interpretations and techniques. Two masters of Jazz who have been a big influence on the music are cornet and trumpet player, Louis Armstrong, and piano player, band leader and arranger, Duke Ellington. Each came from different socio-economic and geographical backgrounds, but both became masters of their trade, reached worldwideRead MoreRap Music And Its Influence On Music903 Words   |  4 Pagesworld that is music there are many genres of music that fall under different categories. One of the more popular genres of music is Rap. Rap music evolved overtime and become more relevant as the years go on, accordingly the culture and other parts of rap changed as well. There a various differences between what rap music is now and what it had been in the past, and it all comes with the changes of the world. Some of the bigger changes in music is the culture that comes with the music, the lyricsRead MoreThe Influence of Classical Music on Modern Music1064 Words   |  4 PagesHow does the classical music influence the modern music? Classical music influence the modern music by styles`s creation, composing and rhythm ,also many artists use elements of classical music in their work, and some choose to quote or replicate it directly. For example,Walter Murphy’s disco hit â€Å"A Fifth of Beethoven† samples Beethoven’s Symphony No.5. The following picture shows The first 5 section is actually quoted from the Beethoven`s sample. It gained a great reaction. There is anotherRead MoreMusic Literacy And Its Influence On Music1208 Words   |  5 Pagesnatural talent are big factors in music performing, it is suggested that a major skill needed for a developing music performer is the ability to sight-read (Paul), which is an important factor in acquiring and expanding music literacy (Gromko). However, music literacy is a compositional ability that requires many different abilities (Gromko, Lehmann and Ericson). In relation to studies on English literacy acquisition techniques, little research has been conducted on music literacy. In what research hasRead MoreMusic s Influence On Music1420 Words   |  6 PagesMusic has changed the way people have looked at others, have acted, and how they see the world today. The beginning of music started when someone discovered that banning on something made a sound. Music became a hideout for people when they needed a place to send their mind. Musicians are the biggest part of the music and making it the way it is. Certain musicians changed the way people started to look at music in the 60s. The 60s were a time for standing up for what the country believed it, a timeRead MoreReligious Music And Its Influence On The Music Industry1388 Words   |  6 Pageslisten to secular music or be entertained by television shows? Music has always been a source of entertainment from the days of ole until today. Music is either spiritual or secular. Secular music c an be defined as music that does not have a biblical message; it instigates promiscuity, violence or any other possible harmful acts. Some say listening to secular music is harmless because it doesn’t influence your spirituality. The music you listen to should glorify God. Music in its original state

One Simple Tip About Persuasive Essay Topics 7th Grade Uncovered

<h1> One Simple Tip About Persuasive Essay Topics seventh Grade Uncovered</h1> <p>When earlier conceptualizing is done, you can start drafting your article. Certainly, with this sort of a major choice of themes to choose from, picking only one might be testing. The importance of research in enticing composing can't be exaggerated. An expansive subject consistently appears to be less difficult to expound on as it is conceivable to find a great deal of materials about it. </p> <h2>Things You Won't Like About Persuasive Essay Topics seventh Grade and Things You Will </h2> <p>It's very plausible that perusers as of now have some sort of fixed ideas about this issue. In most of cases, you should think about a point that will make it workable for others to understand your viewpoint, and mentioning to them to feel that what you compose is valid. Next, you ought to consider the technique on how you have to transfer it to your perusers. Try not to dis regard to bring a solid snare toward the start (presentation passage) and end up with a noteworthy end to gain the peruser need to go over the intriguing enticing article subjects of your determination. </p> <h2> The Honest to Goodness Truth on Persuasive Essay Topics seventh Grade </h2> <p>Persuasive discourse alludes to a particular sort of discourse where the speaker has the target of convincing the crowd to acknowledge her or his viewpoint. To pick which subject you're probably going to talk about, it's basic to see the total assortment of good influential discourse themes from the extraordinary zone of study. Enticing article themes don't generally should be of an extreme sort, you can expound on things that are connected in your life. One other significant angle when picking a powerful discourse point is to choose a subject that could incite your crowd a little.</p> <p>Persuasive expositions are a phenomenal strategy to urge the peruser to check at a specific point from an alternate perspective. You should ensure that you're keen on the theme before it is conceivable to convince others about it. An understudy should stay in touch with the most smoking patterns and know which powerful exposition themes are identified with sound persuading concerning protecting closely-held convictions. </p> <h2> Persuasive Essay Topics seventh Grade: the Ultimate Convenience! </h2> <p>As enticing as it may seem to skirt past the additional data and go directly to the rundown of convincing paper themes, don't do it. After you have themes to pick from, it is basic that you pick one which you can expound on easily. Most of the subjects could be given to you just as you may need to settle on what things to compose on. The different points could be found, for example, in the exposition abstracts global database. </p> <p>There are only a couple of things that characterize whether an article you're taking a shot at will be a decent one. You need to recognize your essential thought. At the point when you're allowed to expound on anything you desire, never depend on someone's musings about this issue you like as a vital standard for your decision. The absolute first thing you must acknowledge scanning for a perfect point is that your feeling is what is important the most. </p> <h2> Persuasive Essay Topics seventh Grade at a Glance </h2> <p>Don't disregard to refer to your sources at whatever point you are doing powerful paper composing. The more data you may assemble about the subject, the more ready you'll be for composing your article. You should initially build up the explanation for your article, before it's conceivable to compose enticing substance about it. A convincing exposition should be altogether founded on coldblooded contentions, despite the fact that it may draw in feeli ngs too. </p> <p>Ultimately, the finish of any enticing composing exposition must be solid. In the absolute first section of your paper, you might want to express your conclusion, and the manner in which you plan to back this up. The postulation will uncover the peruser definitely where you stand. </p> <p>For occasion, in case you're expounding regarding the matter about world class competitors, you could contend that Michael Jordan is a tip top competitor because of the aptitudes which he has. Understudies in sports groups ought to achieve a particular evaluation guide normal toward have the option to play. </p> <h2> The Importance of Persuasive Essay Topics seventh Grade</h2> <p>Teens ought to need to take child rearing classes. All things considered, you should make your point increasingly explicit. Well known individuals set a horrible model for kids. </p> <p>In general, you can see that composing an enticing paper isn't a cerebrum medical procedure. Continuously recall an extraordinary convincing paper should be enticing. In any case, making sense of the absolute best theme for your paper isn't your solitary worry for an understudy. There are a few influential paper points to choose from to complete your secondary school or school task. </p> <p>When choosing convincing article themes to expound on, it is smarter to adhere to your own one of a kind sincere beliefs so you will have an unequivocal thought on what things to place in it. Weave in your viewpoint to turn your exposition remarkable. Powerful expositions share a mess of similarity with contentious papers. </p> <h2> The Persuasive Essay Topics seventh Grade Cover Up </h2> <p>When you accept school isn't adequate to realize what you ought to realize, figuring out how to create an influential article regardless of whether you don't generally observe your educator eye to eye is to some degree new beginning. All things considered, first, you're need to discover great powerful discourse subjects. Individual schools are obviously superior to state universities. School tests aren't ground-breaking. </p>

Success Careers Increasing Global Economy â€Myassignmenthelp.com

Question: Discuss About The Success Careers Increasing Global Economy? Answer: Introducation According to the 2017 ATO graduate job position, the attributes that the employers are looking for when hiring recent graduates encompasses better educational background that will enhance their growth and productivity (Armendriz, and Labie, 2011). Diverse employers also look for quality skills and experiences on each predetermined field because this aspect will enable the company continues with its operation. Accounting or Commerce is one of the ATO graduate program stream that I am interested in because it prepares me for successful careers in the ever increasing global economy. The program also provides me with wide skills and knowledge that will assist me in making decisions about investments. Accounting or Commerce graduate program stream is an important program because it prepares me for successful careers in the ever increasing global economy. In this program, obtaining a wide range of chronological learning and understanding of accounting, comprising of a logic of development overtime, and a gratitude of the cultures (Awrey, Blair, and Kershaw, 2013). Funds management is one discipline specific skills needed for accounting concept. This is because it enables an individual to have a better knowledge in the management of personal and company funds to ensure that there is the reasonable utilization of available funds in profit making portfolios. Consequently, attaining the confidence to assume self-directed knowledge, making the utmost efficient use of resources and time, and gradually defining individuals goals and questions are some of the transferable skills needed. This is important because an individual who has a significant interest in accounting will have the capability to utilize the skills in his or her day to day business operations (Chen, Shin and Yang, 2012). Analytic skills gained from the program will enhance the capability to understand and synthesize complex content, problem solving, deliberate the big image while managing particulars, apply innovative research approaches, make resolutions consistently about theoretical information, and exercise best judgment. Basically, I believe that I meet the ATOs expectations because my strengths lie in my academic background and the ability to engage myself with the program (Bowie, 2017). During my class period, I joined the International Business Program and Entrepreneurship class (Chun, Shin, Choi, and Kim, 2013). This was important to me because I realized that the skills and knowledge I gained from the program could assist me in my ambition of becoming a great accountant, bank investor or a business person. The ability to understand as aspect easily would also enhance my expectations, accounting skills needed for the program was instrumental because of the capability to adapt and learn at a great level, self-confident, and respond suitably to large extents of information that were needed. Possession of the required skills and knowledge will enable individuals in the organization to perform their duties with minimal supervision and ensures higher production of the company (Christensen, Peirce, Har tman, Hoffman, and Carrier, 2007). This is vital because having a strong academic base from a higher institution will provide the needed skills that will be utilized in the day to day employment opportunities. Ability to communicate is another strength. This is vital because it enhances my ability to rationally organize diverse material for other, enable discussions and speak up efficiently. Basically, my strengths lie to this aspect because it often enhances the capability to work with others in the work station. In this case, conflict resolution is an area that I need improvement because resolving diverse conflicts that arise in the organization is a significant activity that is needed for each employee. Employers often need conflict solving individuals because they will enhance unity among other employees in the work places (Armendriz, and Labie, 2011). Ethics and integrity are vital aspects because of control of these appropriate professional and personal values and the capability to make better decisions based on these in work connected situations. Basing on the relevance of this case, learning MAA250 will help me meeting ATOs expectation by providing me with necessary skills that are needed by the organization. It will also offer me the opportunity to develop my career in a dynamic and high-profile national organization which provides diverse work experiences that prepare an individual for exciting career paths. From the action plan perspective, the action plan is still appropriate because it basically offers me with the suitable guidelines that guide me in my day to day operations. Action plans aspect should be maintained and used effectively because it guides us on most of the operations (Boatright, 2013). This document lists the steps that should be taken so as to attain a specific objective. This action plan is appropriate because it helps us to elucidate the resources needed to reach the objective, formulate a framework when precise tasks needs to be accomplished and determine the required resources. Since I joined the first year, I have further developed KSAs. Action plan ATO position learning: Basing on the aspect that most of the employees presently work below production level, my goal is that by February 2018, I will improve my capability in my work. I will quantify the progress towards these objectives via monthly evaluations. Professional practice: In order, to attain this objective,ATO will offer me with knowledge that consist of writing prospects on a monthly basis, comprising of skill-directed from accounting or Commerce program (Ferrell, and Fraedrich, 2015). I will monitor my accounting or commerce graduate program learnings by tracking the frequency and type of my duty and gathering a section of the response that I offer. Action Text: Activities/experiences Timeline (or) Frequency: Start preparing my networks and business relations T2 Study starts with selecting Accounting as Major subject Make Deakin Talent profile, LinkedIn profile, Curriculum Vitae Get real life working experience January Working with associates to share ideas based on the accounting or commerce program. Look For Internships in Accounting, volunteer work, try to enter the industry This activity will offer us with better skills and knowledge needed for our work. February - March Plainly model the mechanisms of a high quality open feedback and create opportunities to exercise these at work at least monthly. Exemplars and strategies developed with colleagues, March - April Research in for the future expectations of the industry and its trends This will assist me to gain required skills April - May Make full use of time and opportunity by getting work experiences at training, part-time job, internships, etc. This activity will offer us with better skills and knowledge needed for our work. May - June Try to build up the soft personal skills Exemplars and strategies developed with colleagues, June - July Get real life working experience Achieve good results July - August Try to build a strong character in the organization working with my other colleagues This will assist me to gain required skills August - December Provide managers with explicit feedback on their open responses. Plan for future (Next 12 months) This will assist me to gain required skills February - January Part B: ATO Tax Fraud Scandal In May 2017, the Australian Tax Office (ATO) was involved in the largest tax fraud worth US$165 Million. The scam was a conspiracy to divert Pay As You Go withholding tax that was owed to the Australian Tax Office (ATO). The operation is believed to have run from June 2016 to May 2017, and the scam basically raised an amount believed to be US$165 Million (Musa, 2015). The scammers took control of the Plutus Payroll Australia which was a firm that offered administration of payroll services for legitimate customers and larger cooperate, employers. In this case, the scammers set up many second tire firms into which they basically installed unrelated small time crooks and firm directors that would enable them disguised their involvement in the conspiracy. Plutus would transfer the payroll money to the second tier firm where it would pay the customer's firms payroll as needed but it would only forward part of the Pay As You Go contributions to the tax man (Jamnik, 2011). The funds dishone stly retained by Plutus and the second tire firms were transferred to the scammers through fake invoices or other bank accounts utilized to fund their lavish lifestyles. After reviewing Australian Tax Office (ATO) Code of Conduct, developing better security and use of biometrics could basically be enhanced so as to prevent such fraud and scam activities like the recent Australian Tax Office (ATO) that happened in May 2017. This security aspect will basically enable companies or tax collecting organizations from losing any of its funds through the scam. Strict measures could also be enhanced where an individual working with Australian Tax Office (ATO) is found guilty should be prosecuted and jailed on a lifetime basis. According to the scandal, the main cause of this scam was the potential loophole that enables the perpetrators to carry out the activity (Bowie, 2017). The connection and relationship between the chief perpetrator and the ATO deputy tax commissioner were also the main cause of the fraud because the scammer would get access to required files, checked restricted information of the office tax files and thus obtain viable data that aided in the fraud activity (Trevino, and Nelson, 2016). The scam had a big impact because the country lost most of its funds that were utilized by the perpetrators to fund their lavish lifestyles. From the scam, it was learned that most of the funds get lost through n authorized access to the restricted data and that proper measures should be laid up so as to prevent such activities from happening in the near future. According to the research, the corporate culture at the Australian Tax Office (ATO) is that the organization attempts to ensure that it collects enough funds for the country to ensure smooth provision of services to its citizens (Cragg, 2005). Australian Tax Office (ATO) ensures that there is transparency in its operations and that there is an equal collection of taxes from both individuals and the companies. Australian Tax Office (ATO) mission statements accentuate in contributing to the social and economic well-being of Australians by fostering willing participation in the tax and superannuation systems. Its core values involve being a leading superannuation and tax administration known for the contemporary services, expertise and also integrity for the Australians (Woodbine, 2004). According to the website, its ethos accentuates of easy goals for Australians to participate so as to have respectful and purposeful relationships. The recent Australian Tax Office (ATO) tax scandal should be the main topic in the contemporary business world because being accountants; we should ensure that we try to avoid such unethical cases because it often affects the credibility of organizations and that there will be less trust from its shareholders. Graduate employees seeking employment should basically explain how such ethical cases should be handled and reduced because most unprofessional and unethic al activities such as fraud often reduce credibility and confidence from its shareholders (Crane, and Matten, 2016). From the ELI lens report, I have been able to obtain diverse knowledge that most of the frauds carried out by organizations are usually as a result of the company employees. In the business world, we should ensure that proper managements of funds and employees have been intensified because it will enhance strict prevention of such unprofessional and unethical activities. The report has basically assisted me to gain more insight in making ethical decisions when carrying out a business or even seeking portfolio to initiate (Rooney, Mandeville, and Kastelle, 2013). Unprofessional and unethical activities should be avoided significantly because it affects the company productions and also my confidence level. My ethical lens findings may assist me to enhance the cooperate culture at the Australian Tax Office (ATO) by prioritizing the pressure between sensibility and rationality as well as equality and autonomy which will be done through paying attention to beliefs, attitudes, and behavior in the organization. This will assist me to carry out my duties effectively if I successfully gained employment with the organization. From the ethical lens, it came to my surprise that following the community wisdom and sensibilities so as to exemplify the virtues that add up for excellence in the society is an important aspect (Cragg, 2005). In this particular case, my ethical path is considered to be the best method to be utilized so as to become ethically aware and mature to my capacity to make future ethical choices in my career. Less practical activities globally about ethics can be some of the weaknesses that may basically hinder the capacity to make future ethical choices because of lack of enough information about ethics and being professional in the business world. The highlighted ethical sensibility has made me view my future job application and roles differently; this is because my profession involves being accountable to both the company and the shareholders. Shareholders expect me to be transparent and ensures that the company financial statements show the true picture of its financial statements (Oh, Park, and Ghauri, 2013). The financial statements should be prepared in accordance with the set guidelines from the FASB. Any unethical and unprofessional behavior strongly affects the company operations because in most case it reduces the credibility of its operations and that most of its customers will also lose confidence in its products. References Armendriz, B. and Labie, M., 2011.The handbook of microfinance. World scientific. Awrey, D., Blair, W. and Kershaw, D., 2013. Between law and markets: is there a role for culture and ethics in financial regulation?. Boatright, J.R., 2013.Ethics in finance. John Wiley Sons. Bowie, N.E., 2017. Business ethics: A Kantian perspective. Cambridge University Press. Chen, H.G., Yu-Chih Liu, J., Shin Sheu, T. and Yang, M.H., 2012. The impact of financial services quality and fairness on customer satisfaction.Managing Service Quality: An International Journal,22(4), pp.399-421. Chun, J.S., Shin, Y., Choi, J.N. and Kim, M.S., 2013. How does corporate ethics contribute to firm financial performance? The mediating role of collective organizational commitment and organizational citizenship behavior.Journal of Management,39(4), pp.853-877. Christensen, L.J., Peirce, E., Hartman, L.P., Hoffman, W.M. and Carrier, J., 2007. Ethics, CSR, and sustainability education in the Financial Times top 50 global business schools: Baseline data and future research directions.Journal of Business Ethics,73(4), pp.347-368. Cragg, W. ed., 2005.Ethics codes, corporations, and the challenge of globalization. Edward Elgar Publishing. Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Ferrell, O.C. and Fraedrich, J., 2015.Business ethics: Ethical decision making cases. Nelson Education. Jamnik, A., 2011. Business ethics in financial sector. Economic Research-Ekonomska IstraÃ… ¾ivanja,24(4), pp.153-163. Musa, M.A., 2015. Islamic business ethics and finance: An exploratory study of Islamic banks in Malaysia. InDeveloping Inclusive and Sustainable Economic and Financial Systems(Vol. 4, pp. 21-36). Bloomsbury Qatar Foundation Journals. Oh, C.H., Park, J.H. and Ghauri, P.N., 2013. Doing right, investing right: Socially responsible investing and shareholder activism in the financial sector.Business Horizons,56(6), pp.703-714. Rooney, D., Mandeville, T. and Kastelle, T., 2013. Abstract knowledge and reified financial innovation: Building wisdom and ethics into financial innovation networks.Journal of Business Ethics,118(3), pp.447-459. Trevino, L.K. and Nelson, K.A., 2016.Managing business ethics: Straight talk about how to do it right. John Wiley Sons. Woodbine, G.F., 2004. Moral choice and the declining influence of traditional value orientations within the financial sector of a rapidly developing region of the Peoples Republic of China.Journal of Business Ethics,55(1), pp.43-60.

Marketing Fundamentals New Product in the Australian Market

Question: Discuss about theMarketing Fundamentals for New Product in the Australian Market. Answer: Introduction The report deals with the launch of a new product in the Australian market. The new product is the GRO Luggage. The new product is quite suitable to make an entry in the market of Australia. The senior management has decided the marketing strategy, marketing objectives and the actions that the company needs to take to launch the product successfully in the market of Australia. The report highlights all these aspects, which the senior management of the company will take care of. Marketing Objectives The senior management of the company launching the new product GRO Luggage is well aware of the fact that the launch and promotional procedure of the new product in the market would be an expensive affair. The revenue that the new product would generate in the first few months would not be at par with the launching expenses of the new product. Hence, the company adopts certain marketing objectives that will reflect what the company wants and expects after the launch of the new product (Flammer, 2015). The following are some of the marketing objectives, which the company has in their mind before launching the new product. The management should make the product GRO Luggage available to important people and company who affect the market. The company should also try to push their products to influential bloggers who can use and promote their product online. The company should encourage these people to use their products and write a review about the quality of the product. The company should make the new product available to the industry analysts also during the early phases of the product launch. The management of the company should hold meetings with these people before launching their product as this would boost the promotion of the new product. The company can involve other marketing and channel partners who can boost the success of the launch of the new product. As more people will get to use the new product they would talk more about the product. This would result in the financial gain of the company from the product (Ross, 2013). These marketing objectives, which the company has during the launch of the new product, are very much achievable as well as measurable and specific. If the company can follow these objectives, religiously they will have a successful launch of their product into the market of Australia. Market Segmentation, Target Customers and Positioning of the Product Some of the most important things, which the company should keep in their minds while launching the new product GRO Luggage into the markets of Australia, include the segmentation of the market. Then the company should identify their target customers in the market and should be able to position their new product in the minds of the target customers of the segmented market. If the company can successfully follow the above-mentioned steps after the launch of the new product, the product may generate huge revenue in the market (Cross, et al., 2015). In today's world, most of the companies have customer-oriented objectives. Hence, the companies tend to segment the market into manageable parts keeping the needs of the customers in mind. This process is termed as market segmentation (Pearce Doh, 2012). There are different types of customers in the market. The company intends to reach all the customers of different tastes and preferences. Hence, they break the market into small segments comprising of certain common characteristic. Marketing can be converted to a science with the help of segmentation of the market. Segmentation of the market is done keeping in mind the lifestyle of the customers, age of the customers are taken on the basis of some other factors such as their daily need of the product. Some of the benefits of the segmentation of the market, which the company will get, are the effective use of resources. The product will be able to create value in the target market of the company due to segmentation. The product will gain focus in the market due to segmentation (Qu, et al., 2015). The next step that the company should follow is to identify the target customers for the product. The senior management of the company needs to have a clear and concise idea of their target customers before introducing the new product into the markets of Australia. If the company have a clear idea of their target customer, then they will be able to choose the proper and correct marketing mix. The company can advertise and promote their product in the best possible way. The company can put the product in the most appropriate form to their target customer. The main target customers of the company include people of different age groups such as youths and kids and different professions such as homemakers, office goers, etc (Wedel Kamakura, 2012). The next step, which the company should follow for the successful launch of the new product, includes the positioning of the product in the minds of the target customers. The positioning of the product in the proper segments of the market is a crucial step that affects the purchase and sale of the product. By positioning the new product properly, the management of the company gets a chance to influence the perception that the customers have of the product. Proper positioning of the product includes differentiating the product from the products of rival firms, articulate and management of important product characteristics and address vital buying criteria of customers (Dolnicar, et al., 2013). Product and Pricing Strategy Introducing the new product GRO Luggage in the markets of Australia is a significant achievement of the company. Appropriate product and pricing strategies of the product launched would help to improve the revenue generated by the product. Proper product strategies can help and direct the product managers of the company to properly communicate the value of the products to the important stakeholders of the company. Knowing the value of the product the stakeholders of the company get the idea whether the product would meet the objectives of the business. The product strategy can be defined as the foundation and basis of the lifecycle of the product and the execution of further development plan of the product (Battistini, et al., 2013). The product strategy mainly consists of the three components: Vision, Goals, Initiatives The company should have a proper vision of who the target customers are, and what are their needs. The company should have proper planning for delivering unique products to its customers. The vision also includes a competitive analysis of the market and a plan for the go-to-market. The goals of the company can be short-term as well as long-term goals. Few of such goals of the company includes search new markets for their product in the domestic territory or outside the country or to increase the revenue by at least 10% to 20% in a short span of time say six months. The company needs to take the initiative to achieve the above mentioned goals. Some of the efforts that the company can make to realize their goals are to improve the quality of the product or to produce more units of the product in the market in the near future say within a span of 6 months (Stanford, 2014). Another important aspect, which the management of the company needs to keep in their minds while launching their product in the market of Australia, is the price of the product. The price of the product affects the profit, which the company would earn from the sale of that product to its target customers (Bulmu, et al., 2014). If the company sets a very low price for the product the revenue that the product will generate will be very low. If the company sets the price of the product at a very high level, then it will reduce the sale of the product in the market of Australia. Hence, the company should set the price of the product keeping in mind the demand and supply of the product. The company should also keep track of the segments of the market for which they are producing and the demands of their target customers. All these important factors would affect the pricing strategy of the company to launch the new product in the markets of Australia (Chernenko Sunderam, 2012). Placement and Promotional Strategy The company can earn huge profit from the new product, which it intends to launch in the market of Australia only if it pays serious attention to the proper distribution and promotional strategies of the product. Nowadays products are easily available to the hands of the customers both in stores as well as on the internet. The company should produce the units of the product and should distribute and channelize them to the stores selling the product throughout the country. From these stores, the target customers of the company can easily access the product in their desired quantity from these stores. Another outlet for the sale of the product is the online stores and websites. The target customers can easily avail the product sitting in their homes or their office. To meet the demands of the target customer, the company should provide a high level of customer service (Meyer Shankar, 2016). The quality of the product, which the company produces, should be very high and way ahead of th e products that the rival firms produce. There should not be a shortage of supply of the product on the part of the company, as this would have a negative impact on the customer satisfaction level. The company should provide the accessibility of the product to its customers in the most cost-effective manner. This would help increase the profit earned by the company if the cost of production is low. Another important placement strategy, which the company should adopt, includes the proper storage of the product so that they can reach the hands of the customers at the proper time and in good condition. The company should invest a part of its capital in the proper storage and transportation of the products (Wu, 2012). The next important aspect, which the management should take care after the launch of the product in the market, is a good and cost-efficient strategy for promoting the product. Promotion of new products is necessary to create loyalty of the brand, to increase the sale of the product and to position the product in the minds and hands of the customers. The company can adopt some promotional strategies that include online marketing and advertising the product, personal selling, and sponsorship. Following these promotional strategies the company can reach its products to the hands of the broader public and to its target customers. The company should also keep in mind the cost-effectiveness of these strategies. The cost of promotion of the product should not be very high compared to the production cost (Hollensen, 2015). Action Programs The company should plan the course of actions that it would follow the launch of the product GRO Luggage in the market of Australia. A list of action programs is very important for the smooth, time saving and cost effective production levels of the company. Action programs may have goals for the short, long or medium duration (Becerra, et al., 2013). In this case, the company should set goals for the next six months after the launch of the product. First, the company should allocate tasks to different people involved in the production process. Secondly, they should specify the time duration for the completion of the process. Thirdly the company should estimate the cost for completion of the specific activities involved in the production process such as pricing strategies, distribution, and promotion of the product, etc. Finally, the management department of the company should see to it that the action programs are strictly followed. Conclusion The report clearly describes all the important aspects that the company should take care of before and after the launch of the new product GRO Luggage in the market of Australia. The report highlights the marketing objectives and market segmentation adopted by the company. The report also describes the product and pricing strategies of the company, along with the distributions and promotions. The report also throws light on the short term action plans adopted by the company after the launch of the product. References: Battistini, N., Pagano, M., Simonelli, S. (2013).Systemic risk and home bias in the euro area(No. 494). Directorate General Economic and Financial Affairs (DG ECFIN), European Commission. Becerra, M., Santal, J., Silva, R. (2013). Being better vs. being different: Differentiation, competition, and pricing strategies in the Spanish hotel industry.Tourism Management,34, 71-79. Bulmu, S. C., Zhu, S. X., Teunter, R. H. (2014). Optimal core acquisition and pricing strategies for hybrid manufacturing and remanufacturing systems.International Journal of Production Research,52(22), 6627-6641. Chernenko, S., Sunderam, A. (2012). The real consequences of market segmentation.Review of Financial Studies,25(7), 2041-2069. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: an exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Dolnicar, S., Grn, B., Leisch, F., Schmidt, K. (2013). Required sample sizes for data-driven market segmentation analyses in tourism.Journal of Travel Research, 0047287513496475. Flammer, C. (2015). Does product market competition foster corporate social responsibility? Evidence from trade liberalization.Strategic Management Journal,36(10), 1469-1485. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Meyer, J., Shankar, V. (2016). Pricing Strategies for Hybrid Bundles: Analytical Model and Insights.Journal of Retailing. Pearce, J. A., Doh, J. P. (2012). The high impact of collaborative social initiatives.Sloan Management Review,46(2). Qu, W., Ee, M. S., Liu, L., Wise, V., Carey, P. (2015). Corporate governance and quality of forward-looking information: Evidence from the Chinese stock market.Asian Review of Accounting,23(1), 39-67. Ross, D. F. (2013).Competing through supply chain management: creating market-winning strategies through supply chain partnerships. Springer Science Business Media. Stanford, D. J. (2014). Reducing visitor car use in a protected area: a market segmentation approach to achieving behaviour change.Journal of Sustainable Tourism,22(4), 666-683. Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Wu, C. H. (2012). Product-design and pricing strategies with remanufacturing.European Journal of Operational Research,222(2), 204-215.